Finding your way back after business failure

Considerations When Getting Personalised Bags for Promotional Marketing

18 October 2023

Brittany Washington

When it comes to promotional marketing, personalised bags are an effective and practical choice. Not only do they provide your brand with valuable visibility, but they also serve as functional items that people can use on a daily basis. One popular option for personalised bags is calico, a sturdy and eco-friendly material. This post explores some key considerations when getting personalised bags for your promotional marketing campaign. 

Material Matters: Opting for Calico Bags

Calico bags, made from unbleached cotton, make a great choice for personalised promotional bags. They are eco-friendly, reusable and durable, making them perfect for ongoing brand exposure. Unlike synthetic materials, calico bags have a natural and organic feel. This aligns with the growing demand for sustainable products and showcases your brand's commitment to the environment.

Bag Size and Style

Consider the intended use of your personalised bags when selecting the size and style. Are they meant to hold groceries, books or smaller items like stationery? A tote bag style with long handles is versatile and can accommodate various purposes. Additionally, offering different sizes can cater to different needs, from a compact bag for convenience to a larger one for carrying multiple items.

Design and Branding

Your personalised bags should reflect your brand's image and message. Incorporate your company logo, slogan or any other design elements that distinguish your brand. Keep in mind the printing options available for bags, such as screen printing or heat transfer and choose the method that best suits your design requirements and budget.

Practicality and Functionality

While aesthetics and branding are essential, practicality should also be considered. Ensure that the personalised bags are designed with functionality in mind. Features like secure closures, internal pockets or reinforced handles can make the bags more user-friendly and increase their usability. The more useful the bags are, the more likely they will be used, providing your brand with maximum exposure.

Budget and Quantity

Consider your budget and the quantity of personalised bags you need for your promotional marketing campaign. Ordering in bulk often leads to cost savings, so carefully estimate the number of bags required for your target audience. Keep in mind that personalised bags can be reused, serving as a long-term marketing investment if designed and manufactured properly.

Distribution Strategy

Think about how you will distribute the personalised bags. Are they going to be a giveaway at an event or sold as merchandise? Will they be part of a larger promotional package? Consider the logistics and ensure that the bags are distributed in a way that maximises brand exposure and reaches your target audience effectively.

Incorporating personalised bags in your promotional marketing strategy can offer numerous benefits. Start exploring the world of customised bags and see how they can boost your marketing efforts.

Reach out to a local service provider to learn more about personalised calico bags.

Share

Search