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Four Exciting Developments in the Packaging Industry

28 May 2020

Brittany Washington

The packaging industry has seen exciting innovations and developments over the past decade. With the world being more technologically inclined and environmentally conscious, the packaging industry has had to adapt many of its operations and processes to keep up with demanding times. Below are four exciting developments in the packaging industry.

Sustainable Packaging

Sustainable packaging is a way for many companies and brands to show that they are environmentally conscious and attempting to negate the environmental impacts their businesses cause. As such, single-use plastics have seen much less use for packaging over the years, and you can expect this trend and other alternatives being presented to continue.

Flexible Materials

Flexible packaging materials have been making a lot of noise in the packaging industry, and for good reason. Advances in technology have resulted in flexible packaging being able to be applied to many different products that once required more hard and durable packaging. Flexible packaging has became popular due to the many advantages it provides over traditional packaging; it uses less space, it lasts longer than other packaging materials, it is much more easier to reseal, it uses far less material, it weighs less and it helps companies cut down considerably on costs.

Tech Integration

Technology has made huge strides in the past decades and now people interact with it regularly in their day-to-day lifestyles. This is no exception for packaging companies who are able to make innovative uses out of tech integration. Now, packages can be augmented with social media invitations, QR codes or even augmented games that can be played online or on your phone. In the past, packaging was thrown away and not thought of much after, but with tech integration it might be entirely possible that packaging will start to create value itself.

Digital Printing

Digital printing has been making waves in the design world; it allows users to print images through computer generation. Now, many packaging companies have shifted from analogue to digital, as it allows for more time to be saved and much more personalisation. It is a rare sight in 2020 for a packaging company to be using analogue methods of creation, but a minority do exist.

As mentioned above, one of the key advantages of using digital printing over analogue printing is the amount of customisation it can give companies. Companies can make their packaging unique even with the same product.

Contact a company that sells packaging materials to learn more.

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